Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit a website. They are widely used by website operators to make websites function efficiently, improve user experience, and provide reporting information.

Cookies can be 'persistent' (remaining on your device until they expire or are deleted) or 'session' cookies (which are deleted automatically as soon as you close your web browser).

2. Categories of Cookies We Use

PakBenefits utilizes limited categories of cookies to deliver a fast, secure, and accessible reading experience:

• Essential & Functional Cookies: These cookies are strictly necessary to enable basic site features, such as caching static assets, maintaining security protocols via Cloudflare/Vercel, and remembering basic user interface preferences.
• Analytical & Performance Cookies: These cookies gather anonymous, aggregate metrics regarding which pages are visited most frequently, average read times, and error occurrences. They do not collect personally identifiable information.
• Advertising & Targeting Cookies (Google AdSense): These cookies are set by third-party advertising partners (principally Google) to track your visits across websites and display relevant, interest-based advertisements.

3. Google AdSense & DoubleClick DART Cookies

PakBenefits partners with Google AdSense to serve advertisements across our pages. In delivering these ads, Google utilizes the DoubleClick DART cookie and related ad-serving technologies.

• Purpose: Google's use of advertising cookies enables it and its partners to serve targeted advertisements based on your visit to PakBenefits and other websites on the Internet.
• Mechanism: When you visit our website, Google may place a cookie in your browser or read existing cookies to determine your approximate location, device type, and topical interests.
• Opting Out: You can opt out of Google's personalized advertising at any time by visiting Google Ads Settings (https://adssettings.google.com).
• Third-Party Ad Networks: You can also opt out of participating ad networks through the Digital Advertising Alliance Consumer Choice tool at https://www.aboutads.info/choices/ or the Network Advertising Initiative at https://optout.networkadvertising.org/.

4. How to Control & Disable Cookies in Your Browser

You have the right to decide whether to accept or reject cookies. You can configure or modify your web browser controls to accept or refuse cookies at any time. If you choose to reject cookies, you may still use our website, though some visual features and advertising delivery may function with reduced personalization.

Instructions for managing cookies in the most popular browsers:

• Google Chrome: Go to Settings > Privacy and Security > Third-Party Cookies. Here you can choose to block third-party cookies or customize site permissions.
• Mozilla Firefox: Navigate to Settings > Privacy & Security > Cookies and Site Data. Select 'Standard', 'Strict', or 'Custom' protection.
• Apple Safari (macOS/iOS): Open Preferences > Privacy > Cookies and website data. Choose 'Block all cookies' or manage cross-site tracking preferences.
• Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data.

5. Policy Updates & Questions

We may update this Cookie Policy from time to time to reflect operational, legal, or regulatory requirements. We encourage you to review this policy periodically to stay informed about our use of cookies.

If you have questions regarding our use of cookies or tracking technologies, please contact our editorial desk: